Zappfresh
Product Packaging
Advertising Collaterals
Client: Zappfresh
Product: -
Year: 2016
Brand Positioning
Creative Product Packaging
Illustrations
Content Communication
Social Media Launch
Outdoor Media
Collateral Design
Investor Presentaion

Zappfresh is an online meat deli platform. WWG, an advertising agency, did complete brand revamp.
The moment we heard about Zappfresh, we knew it would be a lot of fun working on it. With amazing clients, we got complete creative freedom and the results were exceptional. Hope you enjoy the presentation as much as we did designing it.
The brand ambassadors
Zappfresh approached Wewonder to better convey the quality of its products. We decided to ditch the clichés and introduce a sense of humor pronounced to drive interest from meat-lovers. Hence, characterization of The Involved Chicken, The Loyal Goat, and The Dependable Fish & Seafood was conceptualized and integrated into the product packaging design to make people comfortable with eating meat. The irony used here made all the difference and the rest, they say, is history.




What We Delivered
WWG strategized the positioning ‘Fresh meat. Delivered’ which addressed the audience concern for quality underlined by authenticity. As part of the brand revamp, creative packaging was an agenda that adopted international packing standards. The cover design was complemented by a clean, modern and engaging visual language. We also delivered outdoor media advertising, collateral design, investor presentations and launched the brand on social media.




We are brand architects. Our aspirations lie in understanding our client’s work, brand nuances, the challenges at hand, and how we can make it work together.
Copyright © 2025 WeWonder Global